The Code of Conduct is Toyota Motor North America’s commitment to integrity, respect, and ethical conduct as the foundation of its success. It highlights the importance of adhering to the Code of Conduct to maintain reputation, foster trust, and ensure accountability within the organization. Each team member is encouraged to uphold these values in all interactions, seek guidance when needed, and report concerns without hesitation. The Code of Conduct calls for collective dedication to ethical business practices, striving for excellence, and driving Toyota forward with integrity and respect, reinforcing the shared commitment that unites the Toyota family.
RIGHT WAY / WRONG WAY SCENARIOS:
Right Way: A team member notices a potential ethical issue and promptly reports it to their supervisor or through the appropriate channels.
Wrong Way: A team member ignores the issue or discusses it only informally without reporting, risking harm to the company’s integrity.
Right Way: A team member is unsure about a business practice and asks for advice from the Ask the Ethics Officer or a manager before proceeding.
Wrong Way: The team member proceeds without asking, potentially violating company policies or ethical standards.
Right Way: A team member treats customers and colleagues with respect and honesty, reflecting Toyota’s values in every interaction.
Wrong Way: A team member behaves disrespectfully or dishonestly, damaging trust and the company’s reputation.
Right Way: A team member consistently strives to meet high standards and embraces the company’s ethical guidelines.
Wrong Way: A team member cuts corners or disregards ethical practices to achieve short-term goals.
The Importance of Toyota’s Speak Up Line and How It Drives Excellence
To help you navigate ethical decisions, our internal Toyota Speak Up Line is a vital tool for fostering transparency, accountability, and ethical behavior within the organization. It provides team members and stakeholders a confidential and secure channel to report misconduct, unethical practices, or violations of company policies without fear of retaliation.
Use the Speak Up Line any time you see behavior that does not align with our Code of Conduct, policies, and the Toyota Way. See the material for each day of Compliance and Ethics Week 2025 for more information.
Why an Internal Hotline Matters
- Empowers Team Members
- Provides a safe, anonymous way to report concerns
- Builds trust between team members and management
- Ensures team member voices and concerns are heard
- Promotes Ethical Culture
- Encourages team members to speak up about wrongdoing
- Reinforces the company’s commitment to integrity and compliance
- Helps identify issues early before they escalate
- Protects Toyota’s Reputation
- Detects fraud, corruption, harassment, and other risks promptly
- Helps prevent legal and regulatory issues
- Demonstrates proactive governance to team members, customers, investors, and regulators
How Toyota’s Speak Up Line Drives Excellence
Confidential and anonymous reporting protects team member identities to encourage honest reporting, using secure technology and third-party providers to maintain privacy.
All-day, everyday availability by phone, website, and mobile devices with multilingual support.
Prompt and fair investigation by trained compliance teams ensures impartiality and thoroughness in addressing cases.
Anonymous data for continuous improvement helps identify systemic issues, which drives policy updates, training programs, and process enhancements.
Leadership support demonstrates ethical actions are everyone’s responsibility.
Here to Help You Navigate Ethical Decision-making
The Toyota Speak Up Line is more than a reporting tool—it is a cornerstone of corporate excellence. By enabling transparency, protecting team members and mitigating risks, it strengthens the company’s ethical foundation and drives sustainable success. Do your part to drive Toyota’s culture of compliance by using our Speak Up resources.
Navigate Ethically through Conflicts of Interest
The Ethics & Conflicts of Interest Policy is your roadmap in making the correct turns. Safe, efficient navigation begins with knowing which way to go before you get there. Put yourself behind the wheel through these situations:
Right Way: May not be a conflict and must be disclosed for review.
Wrong Way: It’s fine as long as we don’t claim Toyota as a client.
Right Way: Yes, report this using the Speak Up Line tool.
Wrong Way: No, someone probably already knows.
Right Way: While it is not required for you to disclose involvement for a charitable group, it is recommended that you use the disclosure system. Serving on the board of directors of any affiliated Toyota company or organizations that do not compete with Toyota is also permitted, provided that all necessary pre-approvals are obtained and the disclosure has been authorized.
Wrong Way: Team members are not allowed to sit on any board seats at any time.
Right Way: Yes, if the appropriate approvals have been obtained and your Speaking Engagement disclosure has been approved.
Wrong Way: Yes, go for it, have fun!
These are just a few of the many ethical questions employees like you have asked. Review the Ethics & Conflicts of Interest Policy now to help you navigate in the future. If you find yourself in situations like these, visit the Ask the Ethics Officer portal and use the Gifts and Conflicts of Interest Disclosure system. These resources will help you make the correct turns as you help drive ethical excellence in your role.
Ensuring a Safe Ride for Everyone: Customer First Data Management – Privacy
Data is continuously generated and used throughout our daily operations. Some of this data may contain personal information of our consumers, team members, or corporate partners. As Toyota drives towards the future of mobility and develops innovative products and services, the demand for data will continue to grow. Ensuring compliance with evolving privacy requirements while enabling business priorities and innovation is critical for TMNA.
By keeping a Customer First mindset, we are committed to protecting individuals’ personal information from unauthorized access, use, or disclosure, while ensuring full compliance with all applicable data privacy laws.
What does Customer First mean in Privacy?
We ensure Customer First in Privacy by leading with integrity to safeguard and honor the privacy of our customer, team members and corporate partners. This further enables the business to drive bold innovation with rigorous governance, strategic collaboration, and transparent practices.
We foster Customer First mindset by:
- Providing individuals with transparency and choice regarding collection and processing of their personal information.
- Adhering strictly to all relevant privacy laws, as well as company policies and procedures.
- Collecting, using, and processing personal information only for legitimate and defined purposes.
- Honoring and safeguarding each individual’s right to data privacy.
Who is Responsible for Privacy?
Privacy is everyone’s responsibility. While the TMNA Privacy & Governance team is responsible for ensuring compliance to state privacy laws and fulfilling data requests, each team member shares the responsibility of handling personal information with care, whether collecting, accessing, using, storing, or sharing it.
Want to Learn More?
MyToolbox
Visit the Privacy & Governance MyToolbox site to view privacy training, learn about privacy laws, and understand more about TMNA’s privacy practices and policies.
Privacy Liaisons
Privacy Liaisons serve as the first point of contact for privacy matters within their business function. Team members can reach out to their designated Privacy Liaisons for any privacy related information or concerns.
Privacy & Governance Team
If your project or process involves processing of customer data, vehicle-generated data, or team member data, please contact the Privacy & Governance team at office.of.privacy@toyota.com for guidance, collaboration opportunities, or support.
You’ve reached your destination. Congratulations!
Thank you for joining us for the Compliance & Ethics Week journey for 2025.
To recap where we’ve been:
- We reviewed the roadmap given to us by the Code of Conduct
- We have help navigating from the Speak Up Line
- The Ethics & Conflicts of Interest policy helps us know which direction to turn
- We learned how Customer First Data Management helps us ensure a safe ride – for everyone
So you’re never lost, please take a moment to bookmark these resources and know where to find them on My Toolkit:
- Code of Conduct
- Speak Up Line
- TMNA Ethics & Conflicts of Interest Policy or NAMC Ethics & Conflicts of Interest Policy
- Gifts & Conflicts of Interest Disclosure
- Ask the Ethics Officer
- Compliance & Audit Homepage
We look forward to seeing you again next year for Compliance & Ethics Week 2026!
